The rooms The property has 167 guest rooms that range from cozier “crash pads” to larger suites and studio apartments. (Notably, even though they have the same owners, Ned’s Club membership is separate to Soho House membership.) The members' experience is at the heart of The Ned NoMad, with most spaces earmarked for members to relax, work, and indulge. Occupying what was formerly the location of the NoMad Hotel, The Ned NoMad doesn’t have the grandeur of The Ned London with its nine restaurants, a spa, and two pools, but word has it that a second New York outpost has broken ground within the former American Stock Exchange Building in the Financial District, with a scale to rival its London sibling. The backstory Backed by Soho House parent company Membership Collective Group, the Ned comes to roost in New York having first opened its doors in London in 2017. And earlier that evening on the rooftop, a Rose Sbagliato in hand, it felt completely natural to lean across and compliment the British lady in the Rixo dress-a Ned member in London, here on business. At onsite restaurant Cecconi’s, for instance, we had a particularly amusing conversation around dating etiquette with a local filmmaker at the next table.

Spaces here appear to be designed to facilitate socializing-between trendy Transatlantic travelers and natty locals alike. Once inside, spaces reveal themselves one after another like nesting Matryoshka dolls, and are served with a heap of Art Deco glam, including jewel-toned upholstery, marble floors, and mahogany wood-and plenty of moody corners to slink into. Located in the Johnston building, a limestone-fronted 1908 Beaux-Arts landmark, it draws its character from the architecture of the building. Set the scene The Ned NoMad treads the line between hotel and members club, designed as much for offering travelers a prime seat on bustling Broadway as it is for clinking martinis on the roof and enjoying performances in private club rooms. Why book? Part hotel, part members-only club, this sibling to The Ned, London and cousin to every Soho House occupies a unique spot on New York City’s hotel lineup-while also scoring high on location and character.

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